In addition to this, there’s an additional side callout for the drink’s vitamin C and sugar content. The front panel in particular features nine rows of text stacked on top of each other and covers two functional claims (“live longer” and immunity), the brand name, “plant-based,” “punch,” and finally the flavor name. However, we think there’s way too much going on on this label to the point where we think consumers might struggle to understand what it is. There’s definitely some good stuff here that will result in a memorable appearance. Freeform block letters are used for the text and white, green, yellow, and black are colors used on all four products, while an additional accent color that is specific to each flavor is used on the fruit images and the flavor name. Moving on to Chiki Chiki Boom Boom’s packaging, the product uses a clear label that is playful and colorful. All of them are pretty good flavor pairings and taste like what you’d expect to find in any mainstream brand of flavored RTD teas. As for the rest, it’s just a matter of preference. The flavors are mild across the line and the key differentiators are the added flavors and juices.įor our palettes, we were most fond of Classic Punch + Lemon, the cleanest and most straightforward of the four flavors. They definitely fit within the realm of what would typically be considered herbal tea and there are easily identifiable notes of many of the core ingredients, including lemongrass, rose, mint, and chamomile. When it comes to taste, all four are pleasing to drink. From there, flavorings and juices are added to create each unique formulation, with panela sugar as the sweetener of choice across the line. The base of each drink is a blend of water, lemon verbena, lemongrass, malva essence, mallow flower, chamomile, lemon balk, mint and rose flowers. There are currently four flavors: Classic Punch + Lemon, Apple + Pear, Mango + Passion Fruit and Strawberry + Lemon. The product, which is made in Ecuador, has only 20 calories and 3 grams of sugar per 16 ounce bottle and is positioned as an “immunity” beverage. ![]() Chiki Chiki Boom Boom is a USDA Organic plant-based “punch” that was inspired by the founders’ Ecuadorian roots.
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